Guickly Guidelines

The AI measurement layer for enterprises.

Introduction

Guickly shows enterprises where AI spend goes, who uses it and what it delivers. Every tool, every agent, every user and every dollar sits in one view for the CXOs who answer for it.

Teal 700 and Moss 200 carry the identity, Black 900 grounds it. A striped hexagon forms the G, and the same diagonal linework runs across covers and stationery. Kode Mono adds a technical layer, used sparingly.

Messaging

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Headlines run in Title Case and split into short sentences. In two-part lines the second part takes Moss 200 on dark surfaces and Teal on light ones. No exclamation marks.

Logotype construction

Clearspace x equals 0.47 of the lockup height, roughly half. Keep it free on all four sides so nothing touches the stripes or the wordmark.

Logotype scale

The striped mark and the GUICKLY wordmark always scale together. Sizes refer to lockup height.

Color versions

Four approved pairings: Black 900 on White and on Moss 200, White on Teal 700 and on Black 900. The product app sets the logo in Moss 400.

Core palette

Teal 700 is the primary color, Moss 200 the secondary and Black 900 the base. Together they read as intelligence, clarity and assurance.

Shades

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Product UI

The dashboard ships in dark and light. A 240px sidebar and a 50px top bar frame the content area. Cards carry a 0.8px border with a 3.6px outer radius, and green marks positive values.

Status

Status always pairs color with a value or a label. Red is reserved for negative deltas and overspend, amber for seats that need review.

Data visualization

Series order

Tool series follow this order in spend charts, each with a dark theme counterpart. Spend treemaps use Moss 800 for fixed and Amber for variable cost. Heatmaps step through the Moss ramp.

Color proportions

Teal leads, Moss lifts and Black grounds the system.

Accessibility

WCAG 2.2 · normal text

Black 900 and Teal 700 read well on White and Moss 200. Moss 200 on White and Teal 700 on Black 900 fail, so keep those pairs for surfaces and decoration, never for text.

Type system

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Type scale

Base size
16px
Ratio
Major third

Icons

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Pixel icons built from square blocks in Teal 600. Solid steps, no curves and no strokes, matching the hard edges of the striped mark.

Illustrations

Faceted green objects on a pale grid. Each one is annotated with Kode Mono callouts on thin leader lines, naming the problem it pictures: the iceberg of unseen AI, stacked layers of spend, missing puzzle pieces, the radar of shadow AI.

Product interface

Every page opens on a question: what AI tools are running, who is using what, what it costs. KPI tiles sit under the question, detail follows in cards, heatmaps, treemaps and flow charts.

Onboarding

Setup runs in four steps: map the company, turn it on, add sources, hand over. The sign-in panel pairs the moss grid with one line: You set it up once, so nobody has to ask you again.

Social covers

Every cover runs on Teal 950 with a moss glow and the AI providers Guickly measures as icons. AI Measurement Layer stays in white, for Enterprises takes Moss 200.

Website

Each page opens on a Title Case headline, a short paragraph and a call to book a demo or a discovery call. The product screen sits below on a moss gradient, over a pale grid that runs the length of the page.

Compositions

Muted green and grey settings, one object per frame. Print carries the striped mark and the diagonal linework, with lines set in Kode Mono capitals.

Export assets

For AI agents

Give DESIGN.md to your coding agent (Claude Code, Cursor, v0, Framer AI) with your UI or website task. It holds every token, type rule, component spec and copy rule in one file.

Isotype
Logotype
Profile pictures
Favicons
Social covers
Feed posts
Imagery
Illustrations
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